Fresh Tracks & Fresh Gear: Black Tie’s Recap of the 2025 Winter Sports Market
Winter Sports Market 2025
Last month, Black Tie Ski Rentals owners from locations across the country gathered in Salt Lake City, Utah, for the 2025 Winter Sports Market (WSM). WSM is a premier ski industry event where top vendors allow us early access to next season’s latest gear. With our customers in mind, our testing team hit the slopes at the WWSRA Intermountain Demo at Brighton Resort, putting cutting-edge skis and snowboards to the test.
Hands-On Testing for an Elevated Guest Experience
At Black Tie Ski Rentals, we take pride in our fleet of high-performance gear tailored each resort we serve. Our owners were on the mountain gaining first-hand experience on new products to pick the best selection of skis possible. Black Tie’s fleet of skis needs to carve hard, float on freshies, and help a skier feel more in control in any condition.
Next season’s lineup will be our best ever, handpicked by owners who live, ski, and board in the mountains they love. These on-snow tests help us ensure we’re always leading the industry in selection for our guests. Our gear needs to enhance the ski experience, no matter the conditions.
Meeting the Best in the Business
Beyond testing the latest skis and snowboards, our team connected with the industry’s top vendors, sharing insights, and relaying customer feedback, regarding new technology, materials, and designs that will shape the future of ski equipment. Brands like Armada, Atomic, Black Crows, Blizzard, Burton, Dynastar, Elan, Fischer, Head, Icelantic, Kastle, K2, Liberty, Never Summer, Nordica, Rossignol, Salomon, Tecnica, and Volkl were on-site, showcasing their latest innovations.
Our team had in-depth discussions with these vendors, learning about advancements in ski construction, rocker profiles, core materials, and boot technology. All these crucial elements help in selecting the best rental fleet for each resort’s specific terrain and conditions.
The Black Tie Difference: Expertly Curated Gear
Every year, our owners personally test and select the gear that will best serve their distinct markets, ensuring that Black Tie guests have access to premium, high-performance equipment tailored to their mountain experience. Whether you’re carving up groomers in Vail, charging steep lines in Jackson Hole, or exploring deep powder in Mammoth, our fleet is designed to match the needs of the terrain and the skiers who ride it.
Stay Tuned for Exclusive Gear Insights
Throughout the event, we captured interviews with Black Tie owners during the demo day, highlighting their top ski and snowboard picks for the upcoming season. Stay tuned for video clips and images showcasing the best gear for 2025, straight from the experts who tested them.
As we finalize next season’s fleet, we’re excited to bring our guests the most innovative, high-performance ski and snowboard technology available. Whether you’re a seasoned pro or a first-time skier, Black Tie Ski Rentals ensures you have access to the best gear, delivered directly to your door for a seamless, hassle-free experience.
Book Your 2025 Ski Trip with Black Tie
Planning your next ski vacation? Reserve your premium gear now and experience the Black Tie difference. Expert-curated equipment and unparalleled service come together for the ultimate on-mountain experience.
Stay tuned for our upcoming gear spotlight series, featuring in-depth looks at the top skis and snowboards for next season. In the meantime, check out our latest selection and get ready to hit the slopes in style!